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The Counseling Center for UCA needed a poster to let the student body know they were a service free of charge to them. Using a relatable topic, I kept the design simple. The Counseling Center did not wish to spend much on the project. I saw this as an opportunity to use a two-color design to keep printing costs down. This design was chosen to be posted around campus and generated favorable results.
Created originally in Aldus Freehand, the design was later converted to Adobe Illustrator |
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Posters for a fictional youth camp to generate a wholesome message while reflecting youthful appeal. Because the camp is for troubled children, the duotone was used giving the “everyman” feel that clouds the gender and race of the children. Designed to inform and entice youth and their parents, inviting headlines along with a visually interesting background to attract attention.
Background created using stock photography in Adobe Photoshop, then imported into Adobe In-Design for text. |
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Advertisement created for the Pacific Northwest market introducing new colors. The black background to allow the rich colors of the Lindy River Rocker pop off of the page.
Advertisement created using Adobe Photoshop, and Adobe In-Design. Photography by Lersch Photography. |
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National print campaign revealing an exciting new frog lure. The Booyah brand is an exciting, brightly-colored design. Motion and photo manipulation reflects the anticipation angler's feel when using topwater lures.
Frog and lilly pad design was created using Adobe Photoshop, and imported into Adobe In-Design. Primary lure photo by Bradley Burgin. Color chart photography by Lersch Photography. |
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